The fast-fashion giant will begin offering “second-hand goods” in November, joining a growing number of big brands experimenting with such services. Paula Ampuero said the move is a step forward in the brand’s sustainability strategy and aims to give customers a full range of options to extend the life of their old Zara clothes.
Once launched, the platform offers options for repair services, a peer-to-peer marketplace for resale, or donating unwanted clothing.
The announcement comes at a time when brands are flocking to the burgeoning second-hand market, seeking business opportunities and seeking to capitalize on the lure of green marketing. Earlier this week, super fast fashion giant Shein launched its own resale service.
Zara’s service is not designed to be profitable and currently has no plans to expand into other markets, Ampuero said.
“We started in the UK because it’s an important market. It’s very important to us and our customers in the UK are very demanding,” she said. We’ll see how it develops. ”